A shocking PSA about texting and driving

It was all over the news in August 2009.  The police department from Gwent, a South Wales community of 550,000, made headlines with their explicit, graphic, and violent PSA about texting and driving.

In this short film, a 17 year-old teenage girl and her two friends are laughing over a text message the driver is sending to a boy.  Distracted by her texting, she smashes head-on into another car, and a third car lurches into the passenger side, killing her friends and another couple.

The video has reached over 2 million hits on Youtube and made everyone who saw it think about the consequences of texting while driving. Months after it was made public, some people still cannot get through this ad.

Gwent’s Chief Constable Mick Giannasi said: “I am astonished but encouraged by the way news of the film had spread. The messages contained in the film are as relevant to the people of Tennessee as they are to the residents [of Wales].  Texting and driving can have tragic consequences, and the more this film is viewed, the better.”

The dangers of distracted driving, especially texting and driving, are real.  As said by ad executive Donny Deutsch “It’s one thing to intellectually get it into our brains, but when you see it this graphically, it stays in people’s heads.”

Source: NBC’s Today Show, August 25 2009 &  Telegraph, September 4 2009

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  1. Young drivers’ texting more than doubles the risk of crash

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